Hi, I’m Mackenzie.
I 'm a brand marketing leader and strategy consultant with experience across agencies, in-house at mature brands, and with early-stage startups. I’m the most comfortable in the messiest part of a problem when you need a skeleton key to unlock the way forward.
I’ve built culturally relevant brands like Google, BMW, and Pepsi through award-winning creative, storytelling and marketing. I thrive in complex environments that require a graceful dance of stakeholder management, clarity of thought, and force of momentum to drive great ideas forward.
Expertise
TECH
YouTube
MasterClass
Sandbox AQ
B2B
Google for
Small Businesses
GAMING
Gree
QSR
Sonic Drive-In
HEALTH
Google Health
FANDOM
WNBA
NBA
Olympics
TELECOM
Xfinity Mobile
Vonage
FINANCE
Capital One 360First Republic Bank
AUTO
BMW
Toyota
Awards
CANNES LIONS
Music Innovation, Silver2021
D&AD
Digital Product, Yellow Pencil
Integrated Campaign, Wood Pencil2021
ANTHEM AWARDS
Best Strategy, Gold 2022
SHORTY AWARDS
Best of Discipline, Gold2024
ADC
Best of Discipline, Gold Cube x2, Silver Cube, Bronze Cube 2024
THE ONE SHOW
Gold Pencil Silver Pencil x32024
ANDY AWARDS
Craft, Gold 2024
Experience
Creative Strategy Lead
APR 2019 - NOW
GOODBY, SILVERSTEIN & PARTNERS
Senior Brand Strategist
MAY 2016 - APR 2019
Education
VIRGINIA COMMONWEALTH UNIVERSITY - BRANDCENTER
M.S. Business, Strategy
MIDDLEBURY COLLEGE
B.A. Comparative Literature
Approach
Get clear
Clarity to understand underlying truths
CONSUMER RESEARCH
STAKEHOLDER INTERVIEWS
EXPERT TALKS
COMPETITIVE AUDITS
TREND REPORTS
CULTURAL BRIEFINGS
AUDIENCE RESEARCH
Get interesting
Tools to align around the most interesting opportunities
STRATEGIC TERRITORIES
CREATIVE TISSUE SESSIONS
BRAND WORKSHOPS
CREATIVE BRIEFINGS
AUDIENCE SEGMENTATION
PARTNERSHIPS
CREATIVE TESTING
Gain momentum
Artifacts to tell your story and build connection with your brand
MISSION AND VISION
BRAND POSITIONING
BRAND ARCHITECTURE
BRAND IDENTITY
NAMING
KEY MESSAGING
VOICE AND TONE
PITCH DECKS
ELEVATOR PITCHES
KEYNOTE PRESENTATIONS
CORPORATE COMMUNICATIONS
EMPLOYEE TRAINING
Work
Searching Black-Owned Businesses
Brand Studio
Activating a user insight to drive product growth and brand love.
View case study
Waiting
Google Health
Brand Studio
Building trust in a new category by expanding access to resources around breast cancer detection.
There’s More to the Game
Google X WNBA
Brand Studio and Arts & Letters
Driving relevance with a new audience by telling a cohesive narrative across sports partnerships.
Legend
BMW
Goodby, Silverstein & Partners
Driving growth in a new category by launching a premium product.