Hi, i’m Mackenzie.
I 'm a brand marketing leader and strategy consultant with experience across agencies, in-house at mature brands, and with early-stage startups. I’m the most comfortable in the messiest part of a problem when you need a skeleton key to unlock the way forward.
I’ve built culturally relevant brands like Google, BMW, and Pepsi through award-winning creative, storytelling and marketing. I thrive in complex environments that require a graceful dance of stakeholder management, clarity of thought, and force of momentum to drive great ideas forward.
Expertise
Awards
YouTube
MasterClass
Sandbox AQ
B2B
Google for
Small Businesses
GAMING
Gree
QSR
Sonic Drive-In
FINANCE
Capital One 360
First Republic Bank
WNBA
NBA
Olympics
TELECOM
Xfinity Mobile
Vonage
HEALTH
Google Health
AUTO
BMW
Toyota
Music Innovation, Silver
2021
D&AD
Digital Product, Yellow Pencil
Integrated Campaign, Wood Pencil
2021
ANTHEM AWARDS
Best Strategy, Gold 2022
SHORTY AWARDS
Best of Discipline, Gold
2024
Best of Discipline, Gold Cube x2, Silver Cube, Bronze Cube
2024
THE ONE SHOW
Gold Pencil
Silver Pencil x3
2024
ANDY AWARDS
Craft, Gold
2024
Experience
Education
Creative Strategy Lead
APR 2019 - NOW
GOODBY, SILVERSTEIN & PARTNERS
Senior Brand Strategist
MAY 2016 - APR 2019
M.S. Business, Strategy
MIDDLEBURY COLLEGE
B.A. Comparative literature