Hi, I’m Mackenzie.

I 'm a brand marketing leader and strategy consultant with experience across agencies, in-house at mature brands, and with early-stage startups. I’m the most comfortable in the messiest part of a problem when you need a skeleton key to unlock the way forward.

I’ve built culturally relevant brands like Google, BMW, and Pepsi through award-winning creative, storytelling and marketing. I thrive in complex environments that require a graceful dance of stakeholder management, clarity of thought, and force of momentum to drive great ideas forward.

Expertise‎

TECH
Google
YouTube
MasterClass
Sandbox AQ

B2B
Google for
Small Businesses

GAMING
Gree

QSR
Sonic Drive-In

HEALTH
Google Health

‏‏‎

FANDOM
WNBA
NBA
Olympics

TELECOM
Xfinity Mobile
Vonage

FINANCE
Capital One 360First Republic Bank

AUTO
BMW
Toyota

Awards

CANNES LIONS
Music Innovation, Silver2021
D&AD
Digital Product, Yellow Pencil
Integrated Campaign, Wood Pencil2021
ANTHEM AWARDS
Best Strategy, Gold 2022
SHORTY AWARDS
Best of Discipline, Gold2024

ADC
Best of Discipline, Gold Cube x2, Silver Cube, Bronze Cube 2024
THE ONE SHOW
Gold Pencil Silver Pencil x32024
ANDY AWARDS
Craft, Gold 2024

Experience

GOOGLE
Creative Strategy Lead
APR 2019 - NOW

GOODBY, SILVERSTEIN & PARTNERS
Senior Brand Strategist
MAY 2016 - APR 2019

Education

VIRGINIA COMMONWEALTH UNIVERSITY - BRANDCENTER
M.S. Business, Strategy

MIDDLEBURY COLLEGE
B.A. Comparative Literature

Approach

Get clear

Clarity to understand underlying truths

CONSUMER RESEARCH

STAKEHOLDER INTERVIEWS

EXPERT TALKS

COMPETITIVE AUDITS

TREND REPORTS

CULTURAL BRIEFINGS

AUDIENCE RESEARCH

Get interesting

Tools to align around the most interesting opportunities

STRATEGIC TERRITORIES

CREATIVE TISSUE SESSIONS

BRAND WORKSHOPS

CREATIVE BRIEFINGS

AUDIENCE SEGMENTATION

PARTNERSHIPS

CREATIVE TESTING

Gain momentum

Artifacts to tell your story and build connection with your brand

MISSION AND VISION

BRAND POSITIONING

BRAND ARCHITECTURE

BRAND IDENTITY

NAMING

KEY MESSAGING

VOICE AND TONE

PITCH DECKS

ELEVATOR PITCHES

KEYNOTE PRESENTATIONS

CORPORATE COMMUNICATIONS

EMPLOYEE TRAINING

Work

Searching Black-Owned Businesses

Google
Brand Studio
Activating a user insight to drive product growth and brand love.

View case study

Waiting

Google Health
Brand Studio
Building trust in a new category by expanding access to resources around breast cancer detection.

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There’s More to the Game
Google X WNBA
Brand Studio and Arts & Letters

Driving relevance with a new audience by telling a cohesive narrative across sports partnerships.

Legend
BMW
Goodby, Silverstein & Partners

Driving growth in a new category by launching a premium product.

Contact

Email

mackenziehbeer@gmail.com

Linkedin

linkedin.com/in/mackenziebeer